Payback

DRAGON ROUGE STUDENT DESIGN COMPETITION 2020

A campaign designed to empower women and bring awareness and knowledge on the equal pay issue, with the long term outcome of breaking the taboo of talking about money. The branding for the campaign reflects the traditional visuals related to gender stereotypes, creating a clear and concise identity for the campaign itself. The posters and flyers are printed using the risograph method to reflect on the aspect within the campaign that pay can never be 100% equal but it can come close enough.